Calgary, Alberta, January 6, 2009
William Joseph has announced that it has selected the Saskatoon Zoo Society Inc. as the recipient of the 2010 Brand-Aid program.
Brand-Aid is William Joseph’s non-profit granting program, which provides a sponsorship of $25,000 in agency services for a qualified not-for-profit organization each year. The 2010 endowment represents the second annual selection of a Brand-Aid recipient.
“After careful deliberation of the many qualified responses received, William Joseph is very pleased to select the Saskatoon Zoo Society as the 2010 Brand-Aid recipient,” stated Ryan Townend, William Joseph CEO. “The Society is an organization that was considered to best fit the Brand-Aid granting criteria. William Joseph looks forward to working closely with the Society in developing and enhancing its brand and communications.”
In evaluating each Brand-Aid not-for-profit applicant, William Joseph examined each organization’s mandate; the projected positive local effect of the organization in Alberta and Saskatchewan; the applicant’s determined need for enhanced communications and its opportunity to obtain enhanced communications without the grant.
Kathleen Zary, Program Coordinator for the Saskatoon Zoo Society, is excited that the Society has been selected: “We are thrilled to be selected to work with William Joseph. This is an outstanding opportunity for the Society to be able to develop professional and strategic communications that will effectively reach our audiences and better generate interest in our educational services.”
About Saskatoon Zoo Society
Founded in 1976, the Saskatoon Zoo Society ensures that animals residing at the Saskatoon Forestry Farm Park Zoo are cared for properly. A volunteer driven, non-profit organization the Saskatoon Zoo Society develops and delivers more than 450 educational programs and special events each year, designed to educate school groups and younger children on how to respect animals and nature. In 2010, the Society will pilot a Zoo School program, which will bring Saskatoon-area classrooms to the Saskatoon Zoo for a week.
About William Joseph Communications
William Joseph Communications is a full-service advertising agency with offices in Calgary and Saskatoon. The firm's current client roster includes Shell Canada Ltd., BHP Billiton, The Jubilee Auditoria of Alberta, Chevron Canada Ltd., Gimbel Eye Centre, Canadian National Sportsmen's Shows, The Calgary Boys and Girls Club and the YWCA of Saskatoon.
For further information, please contact:
Ryan Townend, CEO
William Joseph Communications
Second Floor, Eau Claire Market
174 — 200 Barclay Parade SW
Calgary, Alberta T2P 4R5
403.770.4900 ext. 24
r.townend@williamjoseph.ca