

Our market research experts can help you understand the marketplace and your customers. We perform the research and interpret the results.
How do people perceive your brand? What are your customers looking for? When you don’t know, ask – and we’ll find out. We conduct research that informs strategic, ROI-driven campaigns – like we did for BHP Billiton.


We will work with you to define your brand, corporate culture, key messages and core services.
Even strategic thinkers need strategic planning from time to time. eclecthink tasked us with articulating their creative services in new and innovative ways, so we came up with a strategy that helped them meet their goals.


After initial identity work, we’ll carry your brand across all of your marketing efforts.
Look and feel, color palette, logos, type, photography – we defined it all for Alberta is Energy. And we consistently carried it through a variety of on and offline marketing.



You do great things; we’ll make sure everyone knows with professional PR solutions. We build awareness through media and word of mouth.
Journalists receive thousands of press releases daily. Make an impact with creative press kits, like these ones we created for the Canadian National Sportsmen’s Shows.


Our focus is on complete, integrated campaigns that use a breadth of mediums.
Grab their attention with bold visuals and creative copy, like this ad campaign for Cava – a wine store in Saskatoon. From concept through media buy, we can execute stand-alone and integrated ad campaigns in a variety of mediums.


Promotional tactics can boost your brand positioning and awareness, and we can coordinate efforts online and on the ground.
Contests raise your profile and bring in new business. For Sunridge Mall, William Joseph added contesting to their annual Stampede Breakfast to increase foot traffic and differentiate their event.


Hit your customers where it counts. Target their homes, their businesses, or their inbox.
Part of a national recruitment campaign, these direct mail pieces went out to communities surrounding a new Shell Oil Sands project. They educated the public about the project itself and the benefits of working for Shell.


William Joseph can facilitate your sales team’s success through a variety of materials and tactics.
Give your staff the tools they need – like this creative piece of sales collateral we designed for the YWCA’s Fitness on 25th. Professional, on-brand leave-behinds help your staff make an impression.

